Behavior Designwww.behaviordesign.com [email removed]
The Center for Art + Thought website was created and designed in partnership with Behavior Design. Behavior worked hand-in-hand with CA+T as a strategic partner and collaborator to envision a compelling online user experience for the organization to support CA+T's ambitious mission. Behavior worked closely with CA+T's Founder and core staff to develop a new space for content curation, exploration, and dialogue. At the core of the interface is ability to tell multiple stories based on various content groupings, and enable cross-pollination of works, people and ideas. And most importantly, the virtual experience was geared to support an intermixing of forms of expression within both art and scholarship (i.e. video, images, text, conversation) in a thoughtful and seamless way.
Mimi Young, CA+T Advisor/Collaborator
Mimi is a Founding Partner and Managing Director at Behavior Design. As a strategic advisor to the Center for Art + Thought, Mimi provides guidance on content strategy, user experience and organizational matters. At Behavior, Mimi has provided executive oversight and relationship building for a number of non profit and commercial clients including: The Solomon R. Guggenheim Museum, American Museum of Natural History, Museum of Modern Art, The New Victory Theater, HBO, Oprah Winfrey Network, E*Trade, JPMorgan Chase and Unilever, to name a few. Before starting Behavior, Mimi was the National Head of Design Technology at Rare Medium, Inc. Mimi is also engaged in the Arts, with museum curatorial experience at institutions such as the New Museum of Contemporary Art, International Center of Photography, and the Santa Monica Museum of Art. Some of her published editorial works include “Why Asia: Contemporary Asian and Asian American Art” by Alice Yang (NYU Press) and “Temporarily Possessed: The Semi-Permanent Collection” (The New Museum of Contemporary Art). As a practicing artist, Mimi's art work has been shown at the Bronx Museum of the Arts, Artists Space, and the Alternative Museum, among other venues. Mimi was also Rockefeller Foundation Fellowship Nominee for her online project entitled “Homing-In.” Mimi received her MFA degree in Computer Art at the School of Visual Arts, and her BFA degree in sculpture from the Rhode Island School of Design.
Jeff Piazza, CA+T Advisor/Collaborator
Jeff is a Founding Partner and Creative Director at Behavior. As a strategic advisor to the Center for Art + Thought, Jeff oversees the user experience and creative direction for the website. As practice lead for the User Experience Design discipline, Jeff guides the creative vision on projects for such clients as HBO, Oprah Winfrey Network, National Geographic Channel, American Museum of Natural History, Cablevision, BusinessWeek, The New York Times and JPMorgan Chase. Prior to founding Behavior, Jeff worked as a broadcast designer at CBS and in marketing and promotions at Hearst Publications. His growing interest in interactive media brought him to the pioneering design studio i/o 360 followed by Rare Medium where he worked as a lead designer for such top brands as Microsoft and XM Satellite Radio. Jeff has spoken at events for the American Institute of Graphic Arts and Edgewise and has been a guest critic for Parsons School of Design. His award-winning work has been featured in such publications as Communication Arts, .Net, Print, and Graphis. Jeff also co-designed “Text.ure,” an interactive nonlinear storytelling experiment that has been inducted into the San Francisco Museum of Modern Art’s permanent collection. “Text.ure” went on to receive the Silver Medal Award for the I.D. Magazine Interactive Media Design Review. Jeff received his BFA from The Cooper Union for the Advancement of Science and Art and graduated with a concentrated study in design and photography.
Behavior Project Team
Mimi Young - Content/UX Strategy
Jeff Piazza - UX/Creative Direction
Heather Shoon - Visual Design
Matthew Knight - Technology
David William - Project Management